Hereford & Worcester Fire and Rescue Service have re-branded the service, resulting in a new logo which can be seen below.

The fire service badge is based on the cross of Saint John, and actually originated from the Maltese Cross.  The badge consists of eight points, or 'tenets'.

Each one of the tenets, represents the following qualities.

• Tact

• Gallantry

• Dexterity

• Observation

• Perseverance

• Loyalty

• Explicitness

• Sympathy